This privacy policy sets out how Breathe Battery Technologies Limited, a company registered in England and Wales under company number 11997339, with registered office at Office 7, 35-37 Ludgate Hill, London EC4M 7JN (“Breathe”) uses and protects any personal information that you give to Breathe (i) when you use this website; (ii) by email or contact form; or (iii) as you use our services.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified by email or when using this website, then you can be assured that it will only be used in accordance with this privacy policy.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. 

We will only process your personal data in line with data protection laws, namely the retained EU law version of the General Data Protection Regulation (2016/679), the Data Protection Act 2018 and the Privacy and Electronic Communications (EC Directives) Regulations 2023. If any of these laws are replaced or superseded, we will also comply with those.

We are registered with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (ico.org.uk), and our registration number is ZA228243. If you have any concerns about data protection, we would appreciate if you contacted us first so we can discuss these with you before you approach the ICO. You can reach us at hello@breathe.technology.

What we collect

Personal data, or personal information, is any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you when you engage with us. Whenever we collect personal data about you, we must have a legal ground (lawful basis) to do so. We must also observe the principles of data minimisation and only collect as much personal data as necessary and retain that data for no longer than necessary.

What we do with the information we gather

Storing your personal data

We store all of your personal data on our servers within the UK. We may transfer your collected data to storage outside the European Economic Area (EEA) or the UK, or it may be processed outside the EEA or the UK so you can receive our services. If we do store or transfer data outside the EEA or the UK, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EEA or the UK. This means that sometimes we may need to use legally binding contractual terms between us and any third parties we engage with and the use of the EU-approved Model Contractual Arrangements. We will still be responsible for protection of your personal data, even where we have transferred it outside the EEA or the UK.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. Our methods meet the GDPR compliance requirement.

How long we keep information

We will process your personal data for as long as it is necessary to fulfil the purpose mentioned above and in accordance with applicable law, or for a reasonable period, in line with our internal policies and procedures. 

Please note that information may be retained by us (i) for dispute resolution and contract enforcement purposes and (ii) for the improvement and development of our services (although where possible we will remove information that identifies you individually)

Disclosing your personal data

We may disclose your information in the following cases:

• If we want to sell our business, or our company, we can disclose it to the potential buyer
• We can disclose it to other businesses in our group, as defined in the UK Companies Act 2006
• We can disclose it if we have a legal obligation to do so, or in order to protect other people's property, safety, or rights
• We can exchange information with others to protect against fraud or credit risks.

We might contract with third parties/subcontractors to supply our services to you on our behalf. If any of your personal data is shared with a third party, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described in this policy.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. Our methods meet the GDPR compliance requirement.

Cookies

We use cookies in accordance with the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and data protection legislation. Cookies are small text files placed on your device when you visit our website and platform and are used to make the users’ experience more efficient. We use cookies to distinguish users and to improve our website and platform. We analyse how you use our website and platform, and we look at aggregate statistics about your usage, and how others use our website and platform. We collect certain information from these cookies, and this includes information about your IP address, your location when you access our website and platform, the date and time you access our website and platform, the language you use and the type of browser you use.

These are the types of cookies we use:

• 'Session cookies' allow us to track your actions during a single browsing session, but they do not remain on your device afterwards; and
• 'Persistent cookies' remain on your device between sessions. We use them to authenticate you and to remember your preferences. We can also use them to balance the load on our servers and improve your experience on our website and platform.

Session and Persistent cookies can be either first or third party cookies. A first-party cookie is set by the website being visited; a third-party cookie is set by a different website. Both types of cookies may be used by us or our business partners.

The third-party cookies we use are:

• Google Analytics – this is a web analytics service provided by Google, Inc. The cookies used by Google Analytics help us to analyse how users use our website and to count the number of people who use it. Google Analytics stores your IP address anonymously. Google does not associate your IP address with any personally identifiable information;
• LinkedIn Ads (the LinkedIn pixel) – these cookies collect information about how visitors use our website. This data is collected anonymously and is used to help improve our website’s functionality; and
• Google Ad Words – these cookies collect information about how visitors use our website. This data is collected anonymously, to help make our marketing communications more relevant, and is used to improve our website’s functionality.
• Hotjar - these cookies collect information about how visitors use our website. This data is collected anonymously and is used to help us improve our website's functionality. 

All of our cookies are categorised by the role they fulfil on our website and platform:

1. Strictly Necessary: these are essential to enable you to move around our website and platform and use features such as secure services. Without these cookies such services could not be provided;
2. Functionality: allow our website and platform to remember your choices and to personalise certain features. These cookies may be anonymised and cannot track your browsing activity on other websites; and
3. Performance: collect information as to how users use our website and platform. These cookies do not collect information that identifies a visitor. The information collected is aggregated and used to improve our website and platform.
4. None of the cookies employed are classified as Behavioural Targeting.

We will always ask for your consent to use non-essential cookies. You are free to withhold consent to this, but it means that we might not be able to provide the full website experience to you, including some elements of video advertising. If at any time you wish to disable our cookies, you can do so through the settings on your browser, or whenever the pop-up appears on our website (each time you access our website).

We may process your data for compliance with a regulatory requirement or legal obligation to which we are subject to. Your data will only be processed if processing the data to comply with such obligation is a reasonable and appropriate way of achieving compliance.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy policy. You should exercise caution and look at the privacy policy applicable to the website in question.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission except that:

We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.

• to the extent that we are required to do so by law;
• in connection with any legal proceedings or prospective legal proceedings;
• in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

Your rights

Under the General Data Protection Regulation (GDPR) your rights are as follows;

• the right to be informed;
• the right of access;
• the right to rectification;
• the right to erasure;
• the right to restrict processing;
• the right to data portability;
• the right to object; and
• the right not to be subject to automated decision-making including profiling.

You also have the right to complain to the ICO (www.ico.org.uk) if you feel there is a problem with the way we are handling your data.

We handle subject access requests in accordance with the GDPR. If you would like a copy of the information held on you please write to us at hello@breathe.technology or at Breathe Battery Technologies, Office 7, 35-37 Ludgate Hill, London EC4M 7JN, UK.

Updating information

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address.  We will promptly correct any information found to be incorrect.

Get in touch…

If you have any questions or concerns about this privacy policy or our treatment of your personal data, please write to us by email; hello@breathe.technology or by post; Breathe Battery Technologies, Office 7, 35-37 Ludgate Hill, London EC4M 7JN, UK.